In the modern world, having a website is no longer a luxury – it is a need. If you have a business, big or small, you will definitely benefit from having a great website. Here are 3 reasons as to why:
1. You create a presence online.
You are no longer invisible – creating a website gives you and your company an online presence so people can find you online. If you’ve never heard of the ROBO effect, this is how it goes – more and more customers today lean towards the “research online before buying offline” approach. If you don’t have a website, then there’s no chance potential customers would find you. In 2014, you can no longer afford to be invisible.
2. You have yet another sales tool.
When you have a website, you have in your hands a powerful sales tool that helps you address customers’ or clients’ concerns. They get the information they need in order to make decisions regarding your goods and services. While you can still go “old school” and post ads in the local papers or Yellow Pages, today’s quick lifestyle fueled by technology makes things happen almost instantly. Your website becomes your online home where people can not only get information and buy products, but also interact with you and the company on a more personal level.
3. You establish authority.
There was a time when even though the internet already existed, companies didn’t need websites to find an audience. Today, however, social media presence and a website are the main factors customers are looking for. This is especially true for small to medium companies, no matter what type of services or products they offer. Potential customers want to know and make sure that they’re getting whatever they’re buying from someone who has established themselves. They want assurance that they can contact you should something go wrong. Most especially, they want to be able to get back to you when things go right – when they want to re-purchase something, or give you praise for a job well done.